:root{
  --paper:#FFFFFF; --ivory:#FAF6F2; --ink:#1A1418; --ink2:#5C525A; --rule:#E8DFE2;
  --garnet:#C21C4E; --garnet-2:#D63A6A; --plum:#4A0B22; --rose:#F9E3EA; --gold:#F2C14E;
  --serif:"Newsreader",Georgia,"Times New Roman",serif;
  --sans:"Source Sans 3","Segoe UI",Helvetica,Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:1.0625rem;line-height:1.65;-webkit-font-smoothing:antialiased}
a{color:inherit} img,svg{max-width:100%}
a:focus-visible,button:focus-visible{outline:3px solid var(--gold);outline-offset:3px}
.wrap{width:min(100% - 2.5rem,72rem);margin-inline:auto}
.narrow{width:min(100% - 2.5rem,46rem);margin-inline:auto}
h1,h2,h3{font-family:var(--serif);letter-spacing:-.02em;line-height:1.1;margin:0}
h2{font-weight:400;font-size:clamp(1.9rem,3.6vw,2.7rem);margin-bottom:1rem}
h3{font-weight:500;font-size:1.25rem;margin-bottom:.4rem}
p{margin:0 0 1rem}
.kicker{color:var(--garnet);font-weight:600;font-size:.9rem;letter-spacing:.04em;margin-bottom:.75rem}
.lede{font-size:1.2rem;color:var(--ink2);max-width:36rem}
.btn{display:inline-flex;align-items:center;gap:.5rem;padding:.85rem 1.5rem;border-radius:999px;text-decoration:none;font-weight:600;font-size:.98rem;border:1.5px solid var(--garnet);color:var(--garnet);transition:transform .15s,background .15s,color .15s}
.btn:hover{transform:translateY(-1px)}
.btn.solid{background:var(--garnet);color:#fff}
.btn.solid:hover{background:var(--garnet-2)}
.btn.gold{background:var(--gold);border-color:var(--gold);color:var(--plum)}
.btn.gold:hover{background:#E6B65A}
.btn.light{border-color:rgba(255,255,255,.55);color:#fff}
.btn.light:hover{background:#fff;color:var(--garnet)}
.btn-row{display:flex;gap:.8rem;flex-wrap:wrap}

/* header */
.site-head{position:sticky;top:0;z-index:20;background:rgba(255,255,255,.9);backdrop-filter:blur(10px);border-bottom:1px solid var(--rule)}
.site-head.dark{background:transparent;border-bottom:1px solid rgba(255,255,255,.12);position:absolute;left:0;right:0;color:#fff}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:1rem 0}
.brand{display:flex;align-items:center;gap:.6rem;text-decoration:none;font-family:var(--serif);font-size:1.3rem;font-weight:500}
.brand .logo{height:38px;width:auto;display:block}
.site-head.dark .brand .logo,footer .brand .logo{filter:brightness(0) invert(1)}
nav.main{display:flex;gap:1.75rem;font-size:.97rem;align-items:center}
nav.main a{text-decoration:none;opacity:.8}
nav.main a:hover,nav.main a[aria-current="page"]{opacity:1}
nav.main a[aria-current="page"]{border-bottom:2px solid currentColor;padding-bottom:.1rem}
nav.main .btn{padding:.55rem 1.1rem;font-size:.9rem;opacity:1}
.menu-btn{display:none;background:none;border:1px solid currentColor;border-radius:6px;padding:.35rem .7rem;font:inherit;color:inherit;opacity:.85}
@media(max-width:52rem){
  .menu-btn{display:block}
  nav.main{display:none;position:absolute;left:0;right:0;top:100%;background:var(--plum);color:#fff;flex-direction:column;align-items:flex-start;gap:0;padding:.5rem 1.25rem 1.25rem}
  nav.main a{padding:.7rem 0;width:100%;border-bottom:1px solid rgba(255,255,255,.12)}
  nav.main .btn{margin-top:.75rem;border-color:var(--gold);color:var(--gold)}
  nav.main.open{display:flex}
}

/* hero */
.hero{position:relative;background:radial-gradient(120% 90% at 80% 10%,#DA3F70 0%,var(--garnet) 45%,var(--plum) 100%);color:#fff;overflow:hidden;padding:8rem 0 0}
.hero::after{content:"";position:absolute;inset:0;background:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='120' height='120' viewBox='0 0 120 120'><circle cx='1' cy='1' r='1' fill='white' fill-opacity='.08'/></svg>");pointer-events:none}
.hero .wrap{position:relative;z-index:1;display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:3rem;align-items:end}
.hero h1{font-weight:300;font-size:clamp(2.8rem,6.5vw,5.4rem);max-width:13ch;margin-bottom:1.25rem}
.hero h1 em{font-style:italic;color:var(--gold)}
.hero .lede{color:rgba(255,255,255,.82);margin-bottom:2rem}
.hero-copy{padding-bottom:7.5rem}
.hero-trace{position:absolute;left:0;right:0;bottom:0;height:120px;color:rgba(255,255,255,.35)}
.hero-trace svg{width:100%;height:100%;display:block}
.hero-pills{display:flex;gap:.6rem;flex-wrap:wrap;margin-top:2.25rem}
.hero-pills span{font-size:.85rem;padding:.35rem .8rem;border:1px solid rgba(255,255,255,.3);border-radius:999px;color:rgba(255,255,255,.9)}

/* phone mockup */
.phone-wrap{display:flex;justify-content:center;align-items:flex-end;position:relative}
.phone{width:min(100%,300px);background:#0E0A0C;border-radius:44px;padding:10px;box-shadow:0 40px 80px rgba(0,0,0,.45),0 0 0 1px rgba(255,255,255,.12);transform:rotate(-4deg) translateY(28px)}
.phone img{display:block;width:100%;border-radius:34px}
.gallery{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:2rem;margin-top:2.5rem;align-items:end}
.gallery .phone{transform:none;width:100%;margin:0 auto}
.gallery figure{margin:0;text-align:center}
.gallery figcaption{margin-top:1rem;color:var(--ink2);font-size:.95rem}

/* stats */
.stats{background:var(--plum);color:#fff}
.stats .wrap{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1.5rem;padding:2rem 0}
.stats b{display:block;font-family:var(--serif);font-weight:300;font-size:2.4rem;line-height:1;color:var(--gold)}
.stats span{font-size:.9rem;color:rgba(255,255,255,.75)}

/* sections */
section{padding:5rem 0}
section.ivory{background:var(--ivory)}
.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:4rem;align-items:center}
.split.flip>:first-child{order:2}
.art{border-radius:24px;overflow:hidden;background:var(--rose);aspect-ratio:4/3;display:flex;align-items:center;justify-content:center}
.art svg{width:100%;height:100%}
.checks{list-style:none;padding:0;margin:1.25rem 0 0}
.checks li{display:flex;gap:.75rem;margin-bottom:.7rem;align-items:flex-start}
.checks li::before{content:"";flex:0 0 10px;width:10px;height:10px;margin-top:.55rem;border-radius:50%;background:var(--garnet)}

/* feature grid */
.grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.5rem;margin-top:2.5rem}
.feat{background:#fff;border:1px solid var(--rule);border-radius:20px;padding:1.75rem;position:relative;transition:transform .2s,box-shadow .2s}
.feat:hover{transform:translateY(-4px);box-shadow:0 18px 40px rgba(80,20,40,.12)}
.feat .ic{width:48px;height:48px;border-radius:14px;background:var(--rose);color:var(--garnet);display:grid;place-items:center;margin-bottom:1.1rem}
.feat .ic svg{width:24px;height:24px}
.feat p{color:var(--ink2);margin:0;font-size:.98rem}

/* audience */
.aud{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;border:1px solid var(--rule);border-radius:24px;overflow:hidden;margin-top:2.5rem}
.aud div{padding:2.25rem;border-right:1px solid var(--rule)}
.aud div:last-child{border-right:0}
.aud .n{font-family:var(--serif);font-size:3rem;font-weight:300;color:var(--garnet);line-height:1;margin-bottom:.75rem}
.aud p{color:var(--ink2);margin:0}

/* steps */
.steps{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:1.25rem;margin-top:2.5rem;counter-reset:s}
.steps div{counter-increment:s;padding-top:1rem;border-top:3px solid var(--rose);position:relative}
.steps div::before{content:counter(s,decimal-leading-zero);font-family:var(--serif);font-size:1.6rem;color:var(--garnet);display:block;margin-bottom:.35rem}
.steps b{display:block;margin-bottom:.25rem}
.steps p{color:var(--ink2);font-size:.95rem;margin:0}

/* pricing */
.plans{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1.5rem;max-width:56rem;margin:2.5rem auto 0}
.plan{border:1.5px solid var(--rule);border-radius:24px;padding:2.25rem;background:#fff}
.plan.featured{background:linear-gradient(160deg,var(--garnet-2),var(--plum));color:#fff;border-color:transparent;position:relative}
.plan.featured::after{content:"Best value";position:absolute;top:1.25rem;right:1.25rem;font-size:.75rem;font-weight:600;background:var(--gold);color:var(--plum);padding:.25rem .7rem;border-radius:999px}
.plan .name{font-weight:600;margin-bottom:.35rem;opacity:.85}
.plan .price{font-family:var(--serif);font-size:3rem;font-weight:300;letter-spacing:-.02em;line-height:1;margin-bottom:.25rem}
.plan .price small{font-family:var(--sans);font-size:1rem;letter-spacing:0}
.plan .tag{opacity:.85;margin-bottom:1.5rem}
.stores{display:flex;gap:.8rem;flex-wrap:wrap;justify-content:center;margin-top:2rem}
.note{font-size:.93rem;color:var(--ink2)}

/* quote / cta */
.quote{background:var(--plum);color:#fff;text-align:center}
.quote p.q{font-family:var(--serif);font-weight:300;font-size:clamp(1.6rem,3.4vw,2.6rem);line-height:1.25;max-width:26ch;margin:0 auto 1.5rem}
.quote p.q em{color:var(--gold)}
.cta{background:var(--garnet);color:#fff;text-align:center;padding:4.5rem 0}
.cta h2{font-size:clamp(2rem,4vw,3rem);margin-bottom:.75rem}
.cta p{color:rgba(255,255,255,.85);max-width:34rem;margin:0 auto 1.75rem}

/* legal + contact */
.legal{padding:8rem 0 4rem}
.legal h1{font-weight:400;font-size:clamp(2rem,4vw,2.8rem);margin-bottom:.25rem}
.legal .meta{color:var(--ink2);margin-bottom:2.5rem}
.legal h2{font-size:1.35rem;margin:2.25rem 0 .6rem}
.legal ul{padding-left:1.25rem}.legal li{margin-bottom:.4rem}
address{font-style:normal;line-height:1.9}
.page-hero{background:linear-gradient(160deg,var(--garnet),var(--plum));color:#fff;padding:8rem 0 4rem}
.page-hero h1{font-weight:300;font-size:clamp(2.4rem,5vw,4rem);max-width:16ch;margin-bottom:.75rem}
.page-hero .lede{color:rgba(255,255,255,.82)}
.contact-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:3rem;margin-top:1rem}
.contact-card{background:var(--ivory);border-radius:24px;padding:2.25rem}

/* footer */
footer{background:#120A0E;color:rgba(255,255,255,.7);padding:3.5rem 0 2.5rem;font-size:.95rem}
footer .wrap{display:grid;grid-template-columns:minmax(0,2fr) minmax(0,1fr) minmax(0,1fr);gap:2rem}
footer .brand{color:#fff;margin-bottom:.75rem}footer .brand svg{color:var(--gold)}
footer ul{list-style:none;margin:0;padding:0}footer li{margin-bottom:.5rem}
footer a{text-decoration:none}footer a:hover{color:#fff}
footer .copy{grid-column:1/-1;border-top:1px solid rgba(255,255,255,.12);padding-top:1.25rem;margin-top:1rem;font-size:.85rem;color:rgba(255,255,255,.5)}

@media(max-width:60rem){
  .hero .wrap{grid-template-columns:1fr}
  .hero-copy{padding-bottom:2rem}
  .phone{transform:none;margin-bottom:-1px}
  .stats .wrap{grid-template-columns:repeat(2,1fr)}
  .split,.grid3,.aud,.plans,.contact-grid{grid-template-columns:1fr}
  .split.flip>:first-child{order:0}
  .aud div{border-right:0;border-bottom:1px solid var(--rule)}
  .steps{grid-template-columns:repeat(2,1fr)}
  .gallery{grid-template-columns:1fr}
  section{padding:3.5rem 0}
}